About Us
aucourant | about
About Us
AUCOURANT is a graphic design and reproduction studio delivering high-quality, strategic creative solutions for brands locally and internationally. Rooted in Johannesburg, our work extends across borders , partnering with clients in South Africa, Australia, the United States, and beyond.
We believe that people are individuals with distinct ideas, perspectives, and tastes - and businesses are no different. Every brand carries its own identity, voice, and purpose. Our role is to understand that identity and translate it into meaningful visual communication, from concept and design through to accurate, professional reproduction.
At AUCOURANT, collaboration sits at the core of our process. We involve our clients from start to finish, ensuring each project is informed by insight, intention, and clarity. By combining creative design with technical precision in reproduction, we deliver work that is not only visually compelling but consistent, reliable, and fit for real-world application.
From branding and visual design to print reproduction and media execution, AUCOURANT provides a seamless, end-to-end creative solution - helping brands communicate with confidence, wherever they operate.
aucourant | approach
Our Approuch
We work with clarity, restraint, and intent. Each project begins with understanding, is shaped through disciplined design, and executed with technical precision. Our focus is on consistency, collaboration, and longevity - creating work that is purposeful, reproducible, and built to endure.
Our Philosophy
At AUCOURANT, design is not decoration - it is communication with intent.
We believe that every brand carries a distinct identity shaped by its history, audience, and purpose. Our role is not to impose a style, but to uncover, refine, and articulate what already exists. Through considered design and precise reproduction, we translate ideas into visual systems that are clear, consistent, and enduring.
We value restraint over excess, clarity over noise, and craft over convenience. Good design should feel inevitable - resolved, balanced, and purposeful - never forced.
Our Process
Our work is guided by a structured yet flexible process that respects both creativity and precision.
Understanding
Every project begins with listening. We take time to understand the brand, its challenges, and its context - ensuring decisions are informed, not assumed.
Design & Refinement
Concepts are developed with intention and refined meticulously. Typography, layout, proportion, and hierarchy are treated as fundamental tools, not afterthoughts.
Reproduction & Execution
Design is only as strong as its execution. With deep experience in high-end reproduction, we ensure every output - print or digital - is technically accurate and faithful to the original intent.
This process allows us to maintain consistency across platforms while adapting to the specific demands of each medium.
Our Principles
These principles guide every project we undertake:
Clarity
Design should communicate without explanation. If it needs justification, it needs refinement.
Consistency
A brand gains strength through repetition and coherence. Every element must belong to the same visual language.
Craftsmanship
Details matter. From vector accuracy to print tolerances, precision is non-negotiable.
Collaboration
The best outcomes are achieved through partnership. We work closely with our clients, valuing shared insight and open dialogue.
Longevity
We design for relevance, not trends - creating work that endures beyond seasons and campaigns.
Our Experience
AUCOURANT’s foundation is built on years of professional design and reproduction work, including full magazine reproduction for internationally recognised publications. This experience informs our disciplined approach, technical confidence, and respect for production standards.
It is this balance — creative thinking supported by technical expertise — that defines how we work.
AUCOURANT is where design thinking meets disciplined execution — thoughtfully crafted, precisely delivered.
aucourant | team
Our Team
AUCOURANT is a family-run studio led by designers with deep experience in both creative development and professional reproduction. Our size allows us to remain hands-on, considered, and personally invested in every project we take on.
Byron Brad Behrens
CEO
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Trevor John Behrens
Principal Designer
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Kyle John Behrens
Founder
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Storm Stephen van Zyl
SEO and Animation
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Belinda Kay Behrens
Accounts Executive
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As a family-led practice, we place strong emphasis on trust, consistency, and personal responsibility - ensuring each project receives the attention, precision, and continuity it deserves.